Job Description
Position Summary
The Social Media & Marketing Coordinator owns the day-to-day voice and presence of Discount Tire & Service Centers (DTSC) across all social and digital channels. Reporting to the VP of Marketing, this role plans, creates, and publishes content; grows and engages DTSC's online community; and represents the brand in person at local events, all while keeping campaigns, logistics, and reporting organized and on schedule.
DTSC is a family-owned retail tire and automotive service organization that has proudly served local communities for more than 50 years, with 40+ corporate-owned locations and an aggressive five-year growth plan. The ideal candidate is a creative, platform-fluent storyteller who is equally comfortable writing a caption, editing short-form video, reading an analytics dashboard, and working a table at a community event, someone who thrives in a fast-paced, multi-location environment.
Duties and Responsibilities
Social Media & Content Creation
• Own the social media content calendar and create on-brand posts, photos, Stories, Reels, and short-form video across all active platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Google Business Profile).
• Capture original photo and video content on-site at store locations and events, and maintain an organized library of published and evergreen content.
• Schedule and publish approved content consistently, coordinating with the Senior Design Manager on sizing, formatting, and approvals.
• Stay current on platform trends and best practices, and monitor competitor activity to identify new content opportunities.
Community Engagement & Event Activation
• Monitor all channels daily, responding promptly and on-brand to comments, messages, and reviews; route service issues to the appropriate team member.
• Build relationships with followers, local community pages, and potential partners or influencers.
• Plan and coordinate DTSC's in-person presence at community events, sponsorships, grand openings, and local partnerships — representing the brand on-site and coordinating logistics such as staffing, permits, signage, and giveaways.
• Capture live content during events and activations for real-time and post-event recap posts.
Digital Marketing, Campaign Support & Analytics
• Support broader marketing campaigns across digital, email, web, and paid social channels, including boosted posts within approved budgets.
• Coordinate website promotion updates and local business listings as needed.
• Track and analyze social and digital performance, compiling clear monthly reports and post-campaign recaps with actionable recommendations.
Marketing Coordination & Collaboration
• Serve as the day-to-day contact for marketing vendors; submit briefs and assets, confirm specs, and track deliverables.
• Handle the administrative side of marketing events and sponsorships, including contracts, vendor orders, and budget tracking.
• Maintain shared drives, brand assets, trackers, and calendars, and prepare meeting materials and status updates for the VP of Marketing.
• Work cross-functionally with operations, sales, and regional leadership, attending company-directed meetings and performing other duties as assigned.
Qualifications & Experience
• 1–3 years of experience in social media, marketing, digital marketing, or content creation.
• Hands-on experience creating content for social platforms and using social scheduling tools.
• Strong writing, editing, and organizational skills, with a keen eye for brand voice and detail.
• Basic graphic, photo, and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
• Comfortable capturing content and representing the brand in person at store locations and community events.
• Familiarity with social media analytics and performance reporting.
• Ability to adapt quickly and manage multiple priorities in a fast-paced, multi-location environment.
• Associate's or Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Preferred: multi-location retail, automotive, or tire industry experience; short-form video creation; paid social experience; and experience with community events or grassroots marketing.
Core Competencies
Social media management; content creation and copywriting; brand voice and visual consistency; community engagement and event activation; digital marketing support; basic design and video editing; analytics and reporting; project coordination; vendor and asset coordination; local store marketing support; and team collaboration.
Compensation & Benefits
Salary: $22.00-$30.00 per hour plus performance-based bonus opportunities. Benefits include health, dental, and vision ; 401(k); paid time off and company holidays; and professional development opportunities.
Additional Details
Direct Report: VP of Marketing. This position is based at the company's corporate headquarters with regular travel to retail locations, community events, and vendor meetings. The role requires the ability to sit, stand, and use a computer for extended periods; travel periodically to company locations and events; move around store locations and events to capture content; and lift and carry up to 25 pounds occasionally.
Equal Employment Opportunity Statement
Discount Tire & Service Centers is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.
California Pay Transparency Disclosure
In accordance with California law, the expected salary range for this position is $22-$30 per hour. Actual compensation may vary based on experience, qualifications, skills, and geographic location.
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